BROADWAYCONNECTION.COM is available for sale or other proposals

Having naming issues? You are not alone.

People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as Dave.com

Source: Namepros

Jason Wilk

Co-founder, CEO
Company: Dave
Domain name: Dave.com

We understood that many people thought our site was already Punchbowl.com even though at the time it was MyPunchbowl.com.

Source: Namepros

Matt Douglas

CEO
Company: PunchBowl
Domain name: PunchBowl.com

The problem with not having the .com of your name is that it signals weakness.

Source: PaulGraham.com

Paul Graham

Entrepreneur, VC, Co-founder
Y Combinator

Standing out just gets harder when people confuse you with other companies.

Source: Entrepreneur.com

Noah Kagan

Co-founder
Company: Sumo
Domain name: Sumo.com

We needed a name that would be understood and easy to remember. It was very important for us to have a simple brand that has the ability to be recognized and understood globally.

Source: Namepros

Gregory R. Lettieri

Co-founder
Company: Recycle Track Systems
Domain name: RTS.com

(Our) original domain name is not easy to understand for players from countries other than China. Therefore, we found it necessary to adjust it.

Source: Namepros

37Games

Team
Company: 37Games
Domain name: 37.com

We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers.

Source: Grab.com

Anthony Tan

Group CEO and Co-Founder
Company: Grab
Domain name: Grab.com

We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities.

Source: Namepros

Oliver Dlouhy

CEO
Company: Kiwi
Domain name: Kiwi.com

(The entire team's) main concern is the length of TuftandNeedle.com along with its difficulty to type. At thirteen characters and consisting of three words, their concerns were well founded.

Source: Namepros

Tuft & Needle

PR Department
Company: Tuft & Needle
Domain name: TN.com

DoorBot was an awesome name but not a name that you can build a long lasting meaningful business around.

Source: Namepros

Jamie Siminoff

Founder
Company: Ring
Domain name: Ring.com

While Flipdish(.com) was taken, both Flipdish(.ie) and Flipdish(.co.uk) were available. We ran with these for a while but as soon as we started thinking internationally, we had a problem.

Source: MU Interview

Conor McCarthy

CEO
Company: Flipdish
Domain name: Flipdish.com

While they would often find their way to .net, it was a poor experience and lowered the value of the company in the eyes of our biggest prospects.

Source: NamePros

Jacob Smith

CMO
Company: Packet
Domain name: Packet.com

My process

Introductory call

The introductory call will give you a good idea how purchasing a premium domain name from us works, how to accurately value the domain name for your business, and payment options that may be available to you.

Proposal

After the introductory call I will send you further details regarding the purchasing process. This may include pricing guidance based on previous interest and/or declined offers. I'm fully committed to making the process as smooth and as fast as possible so you can get your dream domain and go back to focus on the big and important task at hand - your business!

Domain Transfer

For the peace of mind of everyone involved payments are handled via a secure Escrow service. Once payment/s are cleared the domain will be transferred to your account under your ownership. I will be there to guide you through the process and answer any question you may have along the way.

You have arrived

Congratulations! You are now the proud owner of BROADWAYCONNECTION.COM. As the news spread amongst your partners, employees, and customers, your mobile is ringing for three days. You've got a huge number of calls, a mailbox full of messages and congrats. Everything is looking good but you need a bit of time, to process it all, to see the numbers.

It has now been six months and the numbers are in! 40% increase in direct traffic, then shortly after the number is 70%. Repeat customers have grown well over 200%. Who would have thought? Increased trust, word of mouth, no traffic leaks, an important immunity against another brand who may grab the domain, better SEO and more effective marketing campaigns. You didn't even realize you were missing on all of those before.

It's been a year now. You sit back and reflect, you've spent three months and a small fortune to acquire BROADWAYCONNECTION.COM, and looking back you conclude, it was the best investment you have ever made.

I hope you enjoyed the journey. While the story is fictional, it is based on real people and real events, all of which are listed below.

Confidence

"We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are Pillows.com, its pretty clear that there is only one Pillows.com"

Craig Clark, Pillows.com

"For us, having the premium domain Headlights.com is the modern-day equivalent of opening a storefront on 5th Avenue. It promotes both awareness and trust"

Jay Tannenbaum, CEO Headlights

Authenticity

"Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning Sumo.com we’re positioned as the original. We are the Sumo.com."

Noah Kagan, Sumo.com

Authority

"My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive."

Greg Warzecha, User.com

Trust

"Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul."

Steli Efti, CEO of Close.com

"Overall, the reaction and feedback from all stakeholders has been very positive; it is simple and easy-to- remember, reflects our brand values and proposition very well."

Team at Invest.com

Traffic

"About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer. The domain name is pretty valuable in and of itself."

Tor Sweeney, Dresses.com

"We saw a 40% increase in traffic immediately after securing our preferred domain"

John Furneaux, Hive.com

"After acquiring user.com we noted 300% increase in traffic."

Tomasz Sawicki, CMO User.com

word of mouth

"You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for Mint.com, and it was the best purchase I ever made."

Aaron Patzer, Mint.com